360 Brand Activation
MY ROLE: Creative Lead
AGENCY: ICF Next (formerly OLSON)
360 Brand campaign honoring the everyday heroes who make our community’s quality of life possible. Elevate Minnesota is a Union based organization comprised of men, and women, from 14 different private building sectors and construction trades. The overall mission for developing the brand was to give the individuals who work hard to improve their community a voice.
CATEGORY:
Design Direction
Visual Strategy
Brand Development
Event Activation
Video Direction
Design System
AWARDS:
Best Brand Design
2 In2 SABRE Innovation Awards, HOLMES REPORT (2018)
1 SABRE Gold Award Nomination,
HOLMES REPORT (2018)
Design System
Accessibility Considerations
This is a snippet of the design system created for the brand. Special attention was paid to the selection of color (eg. avoidance of red and green combinations) especially for digital outlets. Factors, such as red and green color blindness were taken into consideration.
Social / Digital media
