Carve
the Atmosphere
MY ROLE: Creative Direction, Design
CLIENT: Comet Skateboards
Comet is a New York based skateboard company with a community-driven design process. Customers are invited to help develop: the shape, graphics, and (at times) the name of their skateboards. Through constant communication with riders of all types, Comet has carved out a broad selection of decks from street, to downhill, and everything in between. With this community driven approach Comet has been able to produce a diverse selection of products.
CATEGORY:
Brand Identity
Product Design
Visual Strategy
Copywriting
Concept Development
Web Design
Illustration
Old Logo
New Logo
Logo Exploration
Deck graphic
Developing a brand that’s rad
Although Comet has a unique approach to product development, their initial brand was anything but. The old logo was considered generic, and dangerously resembled another mark already in existence. The company needed a “fresh” look that was unique to them, and a message that embodied the essence of bombing rad hills.
The slogan Carve the Atmosphere was developed along with the new company logo, and gave Comet the refresh they longed for. The final touch for introducing the new brand was the creation of three special character decks, called the Sirens. These decks were also developed with the intent of enticing the female market of the skateboard industry.
