The Coca–Cola Company acquired Odwalla under its umbrella back in 2001. Coke saw the brand as an opportunity to introduce a “healthier option” to their beverage line. Although Coca-Cola is a popular brand on its own, many of their customers were unfamiliar with Odwalla. Due to this low awareness, Coke needed a budget-friendly way to introduce the brand that engaged the health conscious. There were various tasks that went into building brand awareness for Odwalla; however, this project focuses on the digital creation of a product landing page featuring Odwalla and their vast selection of products.