Making a stark
brand fun!
AGENCY: ICF Next
(formerly OLSON)
CATEGORY:
Design Direction
Visual Design
Strategy
Illustration
Animation
Public Relations (PR)
Customer Experience (CX)
Product Marketing
MY ROLE: Art Direction
CLIENT: TERMINIX
The Situation
Terminix, a classically minimal brand, was suffering from low social engagement and low sales. Part of the problem was they were virtually unknown in the northern region of the U.S. compared to their more known competitors, ORKIN.
Animated GIFs
The Approach
Market research was conducted to uncover the minimalistic approach to the brand’s photography, and lack of dynamic content to their messaging, was the culprit of low brand engagement. To rectify this problem, a series of illustrations were created to present the brand in a whimsical yet sophisticated way.
Refreshed visual approach to the brand
The Result
Through the use of social media, the whimsical approach of telling the visual stories helped increase brand awareness across the nation. This approach also helped TERMINIX obtain new business and increase sales by 10% within the first 3 months of launch.
Concepts and iterations for Terminix
