Target, Toys & Kids
![](https://images.squarespace-cdn.com/content/v1/5f63987ede60400961b38519/1612287728538-ZA1YK1CWPGXYX0JDYN8V/MachWk4_DisneyPrincess.jpg)
ROLE: Art Director, Designer
CLIENT: Target
TASK: Photo Art Direction & Layout Design, Information Architecture (IA) for Target Weekly Ad and Deal Finder
CATEGORY:
Photo Art Direction
Style
Editorial
Customer Experience (CX)
Visual Design
Design Systems
Animation
Visual Strategy
Concept development
Production
Target’s Weekly Ad and deal finder makes 30+ million impressions through digital, social, and OOH (out-of-home) media. It’s also the #1 sales driver for Target brands. Here are a few samples of content developed for toys, kids, and back to school promotions.
Stop Motion Video (for Social)
Photography style direction for holiday toys, kids, and back-to-school
![Screen Shot 2021-02-07 at 5.40.32 PM.png](https://images.squarespace-cdn.com/content/v1/5f63987ede60400961b38519/1612742991778-LSK7WNJ0NTY0K90DD6UI/Screen+Shot+2021-02-07+at+5.40.32+PM.png)
![Screen Shot 2021-02-07 at 6.15.33 PM.png](https://images.squarespace-cdn.com/content/v1/5f63987ede60400961b38519/1612745695416-LVWWZXISDCXTH90VU5ES/Screen+Shot+2021-02-07+at+6.15.33+PM.png)
![Screen Shot 2021-02-07 at 6.46.55 PM.png](https://images.squarespace-cdn.com/content/v1/5f63987ede60400961b38519/1612745236493-ZKM7YGHDTFLOD1P8EG3A/Screen+Shot+2021-02-07+at+6.46.55+PM.png)
![Screen Shot 2021-02-07 at 6.41.09 PM.png](https://images.squarespace-cdn.com/content/v1/5f63987ede60400961b38519/1612744884443-XJJ8FTH2IJDJK6KOY9ZU/Screen+Shot+2021-02-07+at+6.41.09+PM.png)
![Screen Shot 2021-02-07 at 7.21.24 PM.png](https://images.squarespace-cdn.com/content/v1/5f63987ede60400961b38519/1612748471045-W0KY56YTYKFZ2MNY2DL3/Screen+Shot+2021-02-07+at+7.21.24+PM.png)
![Screen Shot 2021-02-07 at 7.17.31 PM.png](https://images.squarespace-cdn.com/content/v1/5f63987ede60400961b38519/1612748471570-3F81PLW1FALG6TKYQH48/Screen+Shot+2021-02-07+at+7.17.31+PM.png)
Editorial